Search results for "Second screen"
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Political candidates in infotainment programmes and their emotional effects on Twitter: an analysis of the 2015 Spanish general elections pre-campaig…
2017
[EN] The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these users as they watch infotainment programmes that air during the campaign or pre-campaign seasons and feature political candidates as guests. We have confirmed that second screeners react more emotionally towards the candidate when his or her p…
El discurso pseudopolítico de la segunda pantalla. #ElDebateEnRTVE visto a través de sus prosumers
2020
Introduction: Our object of analysis is the conversation held on Twitter in one of the election debates in the campaign in the Spanish General Elections of April 28th, 2019; precisely, the one that took place on April 22 on the public broadcasting corporation Radiotelevision Espanola among the leaders of the four main political parties: the ruling Socialists, the conservative People’s Party (PP), the centre-right Ciudadanos and the left-wing Unidas-Podemos. Methodology: The methodology used in the work is the Pragmatic Discourse Analysis, and quantitative and qualitative analysis techniques are used. The data was coded and analyzed with Atlas.ti software. For the analysis, a total of 1000 t…